Let's Talk About Price!
I never hide the fact that I am not the cheapest Pest Control provider. I take pride in the fact that I strive to provide the most effect treatment. I strive to provide the fastest control and maintain that control.
As a young business owner, I would like to grow this business and one day have employees.
While working for other companies I would listen to customer complaints, even if they thought I wasn't. Product doesn't work; Why is there never the same technician doing the treatment; Why are the treatments not working, this is like the 5th free revisit; I've been with this company for years, I still have pest problems, Why is my price always being raised, Just cancel service; Are you able to treat in the rain?
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When I was laid off from the last company I worked for, I started to really study the chemicals, products, equipment, and application techniques being used. I then started to think about all the customer complaints I would hear...
I consulted with my mentor, John Allen, to ensure I was calculating everything properly. It was confirmed; there was no way we were providing a proper treatment with the amount of chemicals issued per day. What do we mean by this? Every company I have ever worked for would only issue 2-25lbs bags of granules per day. We would have between 16-21+ stops per day. According to about 95% of the labels I've read, the label calls for 1-3lbs of granules per 1,000 square feet of yard treated. If your lot size is 8,600 sqft, and your home is 2,000sqft, we have about a 6,600 sqft treatment area. If you use about 2lbs per 1,000sqft, you will need about 13.2lbs of granules. Multiple that by 16 houses; that equates to 211.2lbs of granules.
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We can be here all day going over chemical usage.
What I have realized and learned over the last 4 years is this: Be honest with your customers, don't be afraid to explain your pricing, accept that your pricing may be unaffordable for some and that is ok... but you can't operate a successful business if you can't afford the product and don't pay your bills. I don't want to provide the cheapest service; I want to provide an effective service and treatment!
